Specific Website stuff here! Along with looking at various aspects you need to consider... You'll find short commentary on other sites that will enable you to discover why using language at specific points in the 'journey' can completely reposition and eliminate the mud-slinging competitive stuff.
Your Website Address / URL
Mapping It Out - (Global)
MAPPING IT OUT PAGES & CTAs - (coming next)
Your homepage is key. Most musicians' sites are a love letter to themselves. I'm here to make sure yours is not!
Apple, were not the first computer company, some might say they aren't event the best (anymore). They are however, kings of talking directly to people's emotions.
To understand more about why apple's approach has been so successful - check out this Ted Talk by Simon Sinek.
Your About Page
Everyone has one - why not make is useful to your prospects?
nb: Not lots of images in this one
WHAT IS & WHY YOU NEED A LEAD MAGNET
Use Dropbox to sell your content
You may need a 'paid' dropbox account for this but its a cost effective way of testing / selling content (albums, tutorials etc) without commuting to another subscription, especially in the early stages.
Headline 101 (Social)
How To Wire Frame a Product Page
Tips For Testimonials